Organic dairy dessert company Yeo Valley Organic has launched seven new organic yogurts at the same time.
The move is an attempt to take a larger share of the organic yogurt market, which last year grew by 16%.
Yeo Valley has added to its whole milk yogurt range with the introduction of plum, blackcurrant and strawberry and grain lines available in 150g and 450g pots. It has also launched its natural yogurt in a 1kg tub.
The company has also added raspberry and orange, pineapple and mango, and cranberry and apple varieties to its fat-free range in 150g and 450g pots. A 500g pack of its fat-free natural yogurt has also been introduced.
The new products are available from leading UK supermarket multiples Waitrose, Sainsbury and Safeway.