The Dairy Industry Federation (DIF) has said that it will no longer provide funding for the White Stuff milk marketing campaign.
The Dairy Council, which ran the campaign, said that the DIF announced the news to a Dairy Council board meeting in February.
Speaking to Dairy Industries International, a Dairy Council spokesperson said that it was now uncertain whether the White Stuff campaign would continue, but that it would look to maximise the effect the campaign has already had.
Processors and producers jointly established the White Stuff campaign. It promoted liquid milk consumption and was originally destined to run for three years from June 2000. In its first 18 months