Sodiaal to sell half of Yoplait

French milk co-operative Sodiaal is to sell half of its Yoplait fresh dairy product brand to private equity firm PAI.
The two companies will now work together to further develop the Yoplait brand globally. According to reports, the Yoplait brand has been valued at just over r1 billion in the deal.
In a statement, Sodiaal chief executive Jean-Claude Dorbec said: “This partnership with PAI would constitute a key asset for us and provide us with the means to pursue our ambitions while preserving the interests of our stakeholders.” PAI chief executive Amaury de Seze added: “Yoplait owns a brand with global appeal and with a considerable development potential