Kendamil launches the world’s first organic formula containing HMOs
Image courtesy of Kendamil
British made Kendamil, the brand behind the baby formula used by the Royal family and the fastest-growing formula brand in the UK (IRi), has unveiled its most advanced formulation yet. The brand is introducing the new and improved Kendamil Organic, reportedly not only the most scientifically advanced organic formula in the UK, but also the most natural.
Kendamil Organic (RRP £14) will roll out in all current stockists, including leading supermarkets Waitrose and Sainsbury’s from the end of October. However, this development also marks a new agreement with Boots, which will see the new product stocked by the UK’s leading pharmacy-led health and beauty retailer.
The new Kendamil Organic is the first ever organic formula globally to contain Human Milk Oligosaccharides (HMOs), as found in human breastmilk, which research has shown to be linked with promoting good bacteria in the gut, reducing the risks of infection and allergy and supporting brain development and improved cognitive functions.
The advanced formulation, made with 100% organic ingredients sourced exclusively across the UK, will for the first time contain Nucleotides, (linked with improved immune function), Taurine (an amino acid that helps infants absorb fat) and ARA (linked with improved visual acuity and cognitive development).
Having perfected its formula recipe over 58 years, Kendamil is still made in the Lake District and remains the only brand to use full-cream whole milk (all of which comes from grass-fed British cows), providing baby with natural milk fats, shown to result in reduced crying and favourable stool consistency among infants. Due to its unique full-cream recipe, Kendamil uses zero palm oils.
Like all Kendamil formula, the new Organic recipe also contains zero fish oil, instead containing sustainably-sourced plant-based Omega-3, making it the only vegetarian formula on the market.
Speaking about the brands’ all new, gold-standard Organic formula, CEO Ross McMahon said: “When it comes to infant nutrition, breastmilk will always be best for babies. However, many parents will turn to baby formula at some point and here at Kendamil, we are passionate about providing UK Mums the next best alternative to breastmilk.”
He continued: “When it comes to our formula, we make absolutely no compromises. Our customers are guaranteed the very best, most natural and sustainable ingredients, sourced locally here in Britain. We are extremely proud to be launching the world’s first organic formula featuring HMOs, offering parents an organic baby formula that is our closest match to breastmilk.”
