ReThink Ice Cream announces product reformulation and packaging refresh
US, Napa Valley-based brand, ReThink Ice Cream is on a mission to create the world’s best tasting and textured better-for-you ice cream with added health benefits that supports people’s active, healthy lifestyles. Just in time for Spring and Summer, ReThink Ice Cream is unveiling its newest packaging and easy-to-scoop reformulation, rolling out in stores now.
Founded in late 2018 by George Haymaker III, ReThink Ice Cream has since been known as the healthier (much lower in sugar, carbs, calories, and fat) ice cream that actually tastes good. However, Haymaker has stepped it up a notch this year by adding even more incredible health benefits to the newly reformulated version of his healthier indulgent ice cream. Made with lactose-free A2/A2 Dairy (“the way dairy used to be”), ReThink Ice Cream is the first and only completely ‘tummy-friendly’ dairy ice cream made lactose and A1 protein-free, both of which are needed to ensure the safe avoidance of digestive discomfort that is occurring in millions of consumers who respond adversely to dairy. The ice cream is also the first-ever brand to infuse its award-winning flavours with marine collagen (the company also uses whey isolate protein and prebiotic fibre). Comparable to the original recipe, ReThink Ice Cream will continue to be diabetic and keto-friendly, gluten-free, feature only all-natural ingredients and no sugar alcohols, but will be much creamier and easier to scoop right out of the freezer.
In addition to the reformulation, ReThink Ice Cream has also revealed a packaging refresh with a new logo and a gradient green background for all flavours creating a cohesive, unified collection on the store shelf. Each flavour now has its own lid that color coordinates with the carton and features key brand attributes on the lid skirt including A2/A2 Dairy, lactose-free, tummy-friendly, and low sugar. The new packaging shows a beautiful scoop of the ice cream and original artwork of modern clusters of the natural featured ingredients. ReThink Ice Cream’s flavours include Almond with Chocolate Flakes; Black Cherry Vanilla; Cardamom Pistachio; Chocolate Majesty; Chocolate Almond Butter; Coffee Hazelnut; Lemon Poppy Seed; Mint with Chocolate Flakes; Strawberry Chia Seed and Vanilla Supreme.
“We are conscious of the fact that there is a full-size market of people who yearn for the traditional dairy ice cream experience, but have had to steer clear because there hasn’t been an option for them. Our new reformulation provides those consumers with the first-ever tummy- friendly solution, so they don’t have to worry about indigestion,” said George Haymaker III, founder of ReThink Ice Cream. “Additionally, while our former packaging served us well, we wanted to make a change given who we are now and where we want to go in the future. We’re thrilled to showcase our brand and product line in a way that better portrays this while still maintaining the familiar elements of our identity that our consumers know and love.”
ReThink’s newly reformulated ice cream is available for purchase nationally on www.rethinkicecream.us and has begun rolling out in US grocery stores just in time for summer. ReThink Ice Cream can be found at more than 450 supermarkets in California, Idaho, Montana, and Oregon including Nugget, Lucky, Bristol Farms, Lazy Acres Markets, Raley’s and more. Available in 10 flavours, the 14 fl. oz cartons retail for $5.99-6.99.
For more information on ReThink Ice Cream, visit www.rethinkicecream.us.
