A potential barrier to cross-border marketing success for drinking milk has been highlighted by the results of milk preference tests featuring groups of French and German students.
Seventy candidates from the agricultural high school in Mont- pellier, France, and technical university Munich-Weihenstephan, Germany, proved beyond doubt that pasteurised milk everywhere is not the same.
While the French students had greater success in recognising the difference between full fat milk and the semi-skimmed product, the real surprise was that, in blindfold tests, 70% of both the German and French students preferred the milk that originated from their own countries.
Scientists conducting the tastings concluded there were national variables in taste strongly established in the human memory, although these were not yet formally identified in any scientific work.