Müllermilch joins ESL Gaming as partner
Image: ESL, Müllermilch
Linking up the growing E-sport community and dairy, Müllermilch in Germany has partnered up with Intel Extreme Masters in Cologne, Germany. The partnership will begin with the positioning of Müllermilch as the official premium partner of the E-sport championship and as a local partner of the Intel Extreme Masters Cologne.
The focus of the cooperation between the two companies is on the communities, so that fans and participating teams can experience Müllermilch products. It is the first dairy partnership for ESL Gaming.
“For Müllermilch, stepping into the world of E-sports is a very exciting new direction in order to make the brand tangible,” said Andreas Wagner, senior brand manager for Müllermilch at the Alois Müller dairy.
