Lakeview and noosa combine as Novus in US
Credit: Novus Foods
Lakeview Farms, a portfolio company of CapVest Partners, has successfully completed its merger with noosa Holdings. The combined businesses will operate as a new company, Novus Foods, a name that reflects the company’s bold vision to become the leading consumer packaged goods company for the refrigerated perimeter of the grocery store, the company says. The combined firms make Australian-style yogurt alongside Lakeview Farms’ portfolio of refrigerated desserts, dips, salsa, hummus and speciality products. The product offerings include popular brands such as Fresh Cravings, La Mexicana, Señor Rico and Salads of the Sea.
The merger, first announced in November, 2024, was finalised following the receipt of all necessary regulatory approvals and customary closing conditions. noosa yogurt will operate as a stand-alone division of Novus Foods.
“We are thrilled to join the noosa yoghurt business with Lakeview Farms as we create Novus Foods,” said Tom Davis, CEO of Lakeview Farms. “This represents a huge opportunity for both businesses to leverage their strengths and innovate within the growing yogurt category and beyond. Novus Foods will embody the companies’ combined expertise and passion for delivering high-quality, innovative fresh foods to consumers.”
Novus Foods products are available at major retailers including Walmart, Kroger, Albertson’s, Publix and more. The rebrand to Novus Foods will be completed in the second half of 2025.
The merger includes noosa’s portfolio of products and a state-of-the-art production facility in Bellvue, Colorado. Approximately 240 current noosa team members have joined Novus Foods as a result of the merger.
“We are excited to join Lakeview Farms, a company that shares our deep commitment to quality and a passion for the refrigerated snacking space,” said Paula Benedetto, noosa senior vice president and general manager. “Together as Novus Foods, we have a stronger platform to continue growing and delivering exceptional products to our customers and consumers.”
