Snow is much more than powder
Japan-based Snow Brand Milk Products is planning to change the general perception of its corporate image across member countries of the Association of South East Asian Nations (ASEAN).
In Thailand, Snow Brand Siam plans to diversify into new food products beyond infant powdered milk in a move to widen its customer base and better acquaint consumers with the companys brand. At present Singapore and Hong Kong are the only two markets in the region that have as wide a variety of Snow Brand products as Japan.
In an effort to prove itself a total dairy foods company, Snow Brand Siam will begin to sell cheese, margarine, ice cream and coffee creamer, but there are no plans as yet to set up a local factory.
Main production stations in Japan, Australia and New Zealand will continue to supply the entire Asian region.
A new regional headquarters for South East Asia is planned, however, and possible locations include Thailand and Singapore.






