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Smug switches to snacking

Posted 3 October, 2025
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Credit: SMUG

Smug Dairy Snacks from Irish processor Kerry, are being introduced in the UK market, with three versions: Cheese & Crunch, Quarkies and Cheese Strings. The Cheese & Crunch products come in Sea Salt & Rosemary Crackers and Barbecue Corn Bites, while Quarkies are offered in raspberry and Vanilla, and Cheese Strings in two flavours. The original SMUG blended oat and dairy range, launched in 2024, is now being phased out in retailers nationwide. 

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Dairy Industries International