Movenpick UK adds Areington

Catering ice cream manufacturer Movenpick UK has named Barry Areington as country business manager with immediate effect. Previously with Nestle Waters as impulse channel director for the UK, Areington was formerly based in South Africa with Sara Lee and CPC/Best Foods. He was responsible for the development of out of home channels across this developing country where he gained unique knowledge and understanding of the fragmented foodservice market.
“This is a great brand that is much loved by operators in the UK and resonates with caterers’ need for quality, taste and innovation,” Areington comments. “The future will be about spring-boarding off the strong platform already in place across the hospitality market to drive distribution, add further value to the category and ensure placement of this super-premium label. Ice cream has a growing role to play on menus.” Areington will be based at Movenpick’s headquarters in Surrey, UK.