New look for Golden Acre Food’s yogurts

Golden Acre Foods has given its range of long life, vegetarian-friendly, ambient yogurts a new look, giving the products greater stand out on shelf and clearer flavour signposting.

The Fat Free Plain, Fat Free Fruit and Thick & Creamy yogurts, which contain no artificial colours or preservatives, now feature strong, contemporary graphics and colourful lids highlighting the flavour of each yogurt clearly on pack.

Rebecca Cutter from Golden Acre Foods has commented that “With protein continuing to be a strong consumer trend and sustainability high on people’s agendas, we felt it was time to refresh our yogurts range to create maximum appeal and bring it right up to date with an eye-catching new look. 

“Our yogurts are already popular with wholesale foodservice and retail stockists due to the fact they don’t need to be refrigerated and have a long shelf life of up to six weeks. This means easy storage – perfect for limited chiller space – as well as helping to minimise waste. We know stockists and consumers are concerned about food waste and our long life, ambient yogurts help to address this issue.”

According to a recent Europanel survey, shoppers are balancing sustainability concerns and price, with half of British shoppers believing that environmental issues are a critical threat to humanity.

“Also, protein-based products are experiencing a significant rise in popularity with a growing number of consumers looking to boost their daily protein intake, as well as being a healthy swap for meal deals in convenience. Our fat free yogurts are high in protein are therefore an obvious choice for consumers.” added Cutter.

The new look GA Fat Free Plain (125g), Fat Free Fruit (100g and 150g) and Thick & Creamy (125g) yogurts will roll out across the UK from the end of January in a number of foodservice and retail wholesalers including A F Blakemore, Bestway and Booker.

Golden Acre Foods will also be showcasing the refreshed range at several foodservice trade shows this spring, where the ambient/reduced waste message will be used to educate and engage with the foodservice community.