Schemes to encourage increased consumption of milk are to be stepped up by the European Commission.
The Brussels executive has announced 20 new promotional measures for drinking milk to raise awareness and increase sales throughout the Community. These will cost a total of 10.05 million ECU.
The programmes will be entirely EU funded and will concentrate princi-pally on increasing consumption by those in the under 25 age bracket. They will be designed to promote the nutritional value of milk as well as generating a