Müller UK & Ireland and Myprotein are strengthening their partnership in the fast-growing protein category with the launch of a new range of single serve high-protein yogurts, designed to offer consumers a convenient and great-tasting way to boost their protein intake throughout the day, the companies say.

Available in three flavours, Vanilla, Strawberry and Blueberry, each Müller x Myprotein Protein Yogurt delivers 20g of protein per 210g pot, combining Müller’s dairy expertise with Myprotein’s performance nutrition credentials. 

The smooth and creamy yogurts have been developed to meet growing consumer demand for protein-rich food and drink options which deliver great taste and high protein.

The launch comes at a time when protein remains a key growth driver delivering growth at 2.5 times the rate of the total category year on year. The products are available in major retailers now with an RRP of £1.50 (€1.79).

Richard Williams, chief executive of Müller Yogurt & Desserts, says, “Protein continues to play an increasingly important role in consumers’ everyday food choices, with shoppers looking for convenient products which deliver on both nutrition and taste. 

“By bringing together Müller’s dairy expertise and Myprotein’s performance nutrition credentials, we’ve expanded our partnership and created a range which makes it easier than ever for consumers to enjoy a tasty, high-protein snack wherever and whenever they need it.”