Emmi reach advertising deal with International Ski Federation

Switzerland’s largest milk processor Emmi has agreed an advertising deal with the International Ski Federation FIS.

Emmi will become a major sponsor and advertiser at all top skiing events in Switzerland, Germany, Austria, Italy and North America over several years, according to the dairy.
This will start in December at the FIS World Cup event in Lake Louise, Canada.
CEO Urs Riedener also announced plans to sponsor summer sports in the Alpine area to give his dairy much bigger advertising exposure.