Faux products

This morning, The Times website reports on a subject that has been hotting up lately. This concerns the launch of a “fauxmagerie” in London and its selling of “cheases”, which are a collection of non-dairy products built to be substitutes for the real thing. After protests from Dairy UK, the owners of the shop are saying that their customers won’t be fooled by the names, and know the difference between fake dairy products and the real thing. Funnily enough, Dairy UK is the organisation that gets the phone calls from people demanding to know why the cashew nut paste doesn’t taste the same as the real cheese it’s supposed to emulating.

Let’s face it. When people hear about milk, cheese, yogurt and other dairy product names, they assume a certain level of nutrition and taste.

Which, frankly, they just may not get with the alternatives. As one industry expert has said, we seem to be conducting an experiment on ourselves with vegan products, and we don’t know how it works out. The results may not be available for decades. For example, osteoporosis. It is a disease that manifests itself in your older years, but the genesis is back when you’re a child and a teenager. If you’re not getting enough calcium from your diet then, what will the bones look like in the 60s and 70s?

This is just one reason why we need to ensure that milk is reserved for those products containing milk, and why people in the dairy industry, no matter where they are, have to continue to keep ensuring that they are clearly communicated to the consumers. A faux chease just won’t cut it and it just resembles a grammatical error.

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