Make mine Milk boxes clever with gold medallist

The UK’s make mine Milk campaign is going out with a left hook, it seems. The Dairy UK dinner held in Birmingham on Monday night saw Olympic boxing Champion Nicola Adams unveiled as the new face of the ‘make mine Milk’ campaign in the UK. MMF Chairman Sandy Wilkie (pictured, left with Adams) notes,  “Nicola Adams is a cracking athlete and an absolute star. The Milk Marketing Forum is thrilled to have one of London 2012’s biggest talents fighting the corner for ‘make mine Milk’ and it was clear the attendees at last night’s dinner – most of whom were the leading lights of the farming world – thought the same.
“September’s advertising burst will be the last one you’ll see from ‘make mine Milk’ and we want to go out with a bang. The campaign has been running in Great Britain since April 2010, funded by the MMF companies and the EU – but all funding runs out in October.
“We’re putting legacy plans in place for 2013 but really we want to maintain the momentum of ‘make mine Milk’ by securing funding and bringing it back as soon as we can. To do this we’ll need support from the whole industry. As yet we’ve not received any funding from farmers but that would make all the difference – especially in terms of securing additional funds from the EU – and we want to see them get behind this campaign in the future.”
In September’s advertising (launching 17 September), Olympic boxing Champion Nicola Adams will be joined by two other gold medalists but Wilkie refused to be drawn on who they are at this stage.