Dannii Minogue is the face of a2

Following on from her involvement in the launch of a2 Milk in the UK last year, Australian television personality, fashion designer, author and singer Dannii Minogue has  announced that she will be continuing her endorsement of the brand by starring in a major TV advertising campaign, launching ahead of her arrival back into the UK to commence filming Britain and Ireland’s Next Top Model for Sky Living.

The advert has reached TV screens as of 30 January, and will feature Minogue explaining why discovering a2 Milk in Australia has made a big difference to her life and diet. Kindred Agency and Total Media will be working in partnership with Channel 4 media. and the adverts will be supported by exclusive behind the scenes content with Dannii, which will be available on a2 Milk UK’s social media profiles.

Dannii’s history of problems with dairy makes her an ideal advocate for a2 Milk, and she has proved to be an enthusiastic spokesperson for the product so far: “I avoided drinking cows’ milk from when I was a child, as it always made me feel a bit ‘yuck’. So it was fantastic to discover a2 – it’s entirely natural, tastes great and I’m able to enjoy it without experiencing any of the symptoms that I used to get.”

a2 Milk is a joint venture in the UK between a2 Corporation and Muller Wiseman Dairies. It is sourced from British farmers with cows whose milk is rich with the A2 beta-casein protein but contains no A1. After success in Australia, it launched in the UK in October 2012 and is available to buy in all Morrisons, Booths and Budgens stores, plus major Tesco and Waitrose outlets.