Hips don’t lie for Activia

French dairy giant Danone has introduced its biggest ever dairy ad campaign for Activia, which will focus on global pop star Shakira, instead of specific health claims. The campaign is being launched in 55 countries with print, outdoor and digital advertisements, as well as television commercials featuring the Colombian singer’s new song. Activia had global sales last year of about €2.5 billion euros, which was roughly flat with the prior year.