SweetFrog frozen yogurt hops to Egypt

With more than 350 locations in the US, Dominican Republic and the UK, sweetFrog premium frozen yogurt has announced its expansion into Egypt. The company has signed a development agreement with Vantage Egypt for Tourism & Entertainment, the food and beverage division of Halawa Group. The first two sweetFrog locations are set to open in Cairo by the end of 2014. Vantage Egypt is a subsidiary of Halawa Group, one of the largest dairy producers in Egypt, with over 6,000 employees. Vantage Egypt owns and operates several restaurant concepts and international brands in Egypt.

“We are very excited to be partnering with Vantage Egypt and to have them representing the sweetFrog brand. They have substantial experience introducing successful international brands into the Egyptian market, as well as developing and operating multi-unit food outlets,” says Vance Spilman, president at sweetFrog Enterprises. Ashraf Galal, managing director of Vantage Egypt says, “Egypt will be a fantastic market for sweetFrog, the premium high quality product offering is unique and very relevant to our consumers who are looking for a premium frozen yogurt in a family-friendly environment.”