Report on yogurt innovation

Research and Markets has announced the addition of ‘The Yogurt Market and Yogurt Innovation, 2nd Edition’ report to its offering. The report covers the market for yogurt in the US and worldwide.

In recent years the yogurt market has been revolutionised by the growing popularity of Greek yogurt, which has grown from being a small section of the market in 2007 and now accounts for more than 50% of yogurt sales. However, the ascendance of Greek yogurt has slowed, and the industry must now look for new ways to innovate.

The report examines trends driving growth in the category; fast growing brands; the diverse range of yogurt products, demographics and psychographics of the yogurt consumer, and information on consumption habits; and the new, engaging ways in which yogurt marketers are connecting with customers.

The report analyses the market by product type, sales channel and global region, and provides historical sales figures and forecasts through 2019. The report also maps out the competitive situation at the marketer and brand levels, and provides detailed profiles of Danone, Yoplait, Chobani, FAGE and others in the U.S., as well as the major players globally.