Irish Dairy Board announces new corporate identity

Members of Irish Dairy Board Co-operative Limited (IDB) have voted in favour of changing IDB’s name to Ornua Co-operative Limited and have approved the adoption a new corporate identity, Ornua.

IDB is the largest exporter of Irish dairy products, and will formally unveil its new corporate identity on 31 March, the eve of the removal of EU milk quotas.

The change approved relates solely to the corporate identity. IDB’s corporate structure and portfolio of consumer brands including Kerrygold, Dubliner, Pilgrims Choice, Beo and MU will remain unaffected.

IDB’s proposed new company name, Ornua Co-operative Limited, has been submitted to the Registrar of Friendly Societies for formal approval.