Change of name

NEW ZEALAND – Fonterra’s consumer business, New Zealand Milk, is to be renamed Fonterra Brands.

Fonterra Brands managing director Sanjay Khosla said: “The Fonterra name has been in the global market for nearly four years, and over this time has established its credentials as a force in the market with a great deal of expertise in dairy.” He added: “Our change of name associates our consumer brands more directly with this expertise and will be invaluable as we pursue our ‘Winning Through Brands’ strategy over the next three years.”