Dairy Crest introduces new price marked pack

Dairy Crest announces the launch of the new price marked Cathedral City Selections mini bag, created specifically for the convenience store.

The mini bag contains five individually wrapped 12g pieces of cheddar including mature, extra mature and vintage variants.

The new PMP carries a £1 (€1.36) price mark and is an addition to the plain pack mini bag launched in June 2015. The new PMP has been introduced for adult cheese snacks which has seen the sector grow by 0.5%. Cathedral City adult snacks continue to outperform the market experiencing volume growth of 9.7%.

Elaine McCague, marketing manager, says, “We are delighted to be launching a new price marked version of our recent Cathedral City Selections Mini Bag NPD. The new PMP means that convenience retailers are able to offer reassuring and competitive pricing to shoppers with a clear standout on shelf. Cathedral City cheddar is high in protein and a source of calcium, making it both a nutritious and delicious savoury snacking solution for in home or ‘at desk’ consumption.”