Müller launches MOOvember

Müller Wiseman is teaming up with the Movember Foundation to a launch a new on pack promotion. Consumers are being encouraged to take the MOOvember milk moustache challenge by taking a selfie of their milk moustache, and then uploading the shot to social media with the hashtag #milkmo.

They are also urged to donate £2 to the Movember Foundation by texting the word MOVE00 to 70070 or to sign up to grow or MOVE for Movember.

Rebecca Oliver-Mooney, category and marketing controller at Müller Wiseman Dairies, says, “We are delighted to be working with the Movember Foundation to help promote a very worthy cause. MOOvember is an exciting new initiative encouraging consumers to enjoy our Black and White milk while taking part in something fun and worthwhile.

“Movember is a hugely popular campaign, but not everyone can grow a moustache. The idea of a milk moustache however is iconic and something we can all het involved in. We hope to encourage consumer selfies online with the hashtag #milkmo.”

The promotion is running across 500ml cartons and 1 pint bottles of Black and White whole and semi-skimmed milk until the end of November 2015.