Fonterra opens application centre in China

Fonterra has launched a new application centre in Guangzhou, bringing innovative dairy products and services to the co-operative’s food service customers in the region. The facility is Fonterra’s second in China after Shanghai, and reflects the growing demand for the company’s Anchor branded foodservice products and accompanying services.

Equipped with advanced equipment and experienced technical experts and professional chefs, the centre will help Fonterra to feed Southern China’s growing appetite for dairy nutrition and keep local foodservices customers at the forefront of changing consumer needs.

Christina Zhu, managing director at Fonterra Greater China, says, “China’s casual dining and bakery market has developed has developed rapidly in recent years, with an annual growth rate above 20%. Within that overall growth, the demand for food made with premium dairy products also continues to rise. As the cultural and economic hub of Southern China, we are seeing strong growth in Guangzhou and are excited to bring our specialist application centre services to customers here.

“Fonterra is committed to growing and developing the Chinese dairy industry alongside our partners and we believe this facility is a great platform for delivering on this commitment by sharing our rich New Zealand dairy knowledge and expertise with our local partners. We are looking forward to serving our customers in China through the application centre and continuing to bring high quality dairy nutrition to Chinese consumers.”