Popularity for Fonterra in Malaysia

Malaysia is looking to Fonterra dairy to meet its daily nutrition needs with local consumers enjoying the equivalent of 1.9 million glasses of Fonterra branded dairy products every day.

This includes Fonterra consumer branded and foodservice products, sold in Malaysia under the Anchor, Fernleaf, Anlene, Anmum, Mainland and CalciYum brands. Fonterra also sells dairy ingredients to food and beverage manufacturers in the country.

Jose Miguel Porraz-Lando, managing director at Fonterra Brands Malaysia, says, “Fonterra has been supplying high quality dairy nutrition to Malaysians for generations and today we’ve got market leading brands across the dairy category. Anlene is the number one high calcium milk product in Malaysia, Anmum Materna is the leading maternal milk brand and we’re market leaders across the foodservice category.”

Fonterra’s two Malaysia-based manufacturing facilities have the capacity to process 10,000 metric tonnes of New Zealand dairy products each year.

“We make these New Zealand dairy ingredients into a range of consumer branded products that are consumed locally in Malaysia and exported to markets across South East Asia and the Middle East.

“The region’s fast growing population is becoming increasingly wealthy driving dairy demand growth across the region. This presents an exciting opportunity for Fonterra and we’re helping to capitalise on this opportunity through our Malaysia operations,” adds Porrzaz-Lando.