Milk partnership with US Olympians

The Milk Life campaign in the US, showcasing white milk, will embark on a five-year partnership with the US Olympic Committee. As an official sponsor, Milk Life will support the US Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games.

Lisa Baird, USOC chief marketing officer, says, “US Olympic and Paralympic athletes working to achieve their goal of representing Team USA rely on good nutrition and a balanced diet as key elements of their training regiments. Milk is already a staple at the US Olympic Training Centres, and we are thrilled to add Milk to our family of official partners as we celebrate the Road to Rio and beyond.”

The multi-year deal with the Milk Processor Education Program (MilkPEP), funded by the nation’s milk companies, means US Olympic and Paralympic teams can count on the support of hundreds of dairy industry groups right in their own communities.

Julia Kadison, chief executive officer at MilkPEP, explains, “This is a game changing partnership for our industry, and an opportunity for local milk companies to continue to support their communities all year long. I can’t think of a better partner for milk, with its protein and nutrient package, than Team USA.”