USA – Bravo! Foods has announced a national rollout of its Starburst branded milk drinks from February.

It is the first in a series of planned introductions of high quality, fortified milk drinks that the company will produce under the Slammers name, market and sell as part of a licensing agreement with the confectionery and snack food division of Mars, Masterfoods USA.

The new fortified milk products, which are sold in 14 ounce (414ml) resealable bottle, aim to reflect each confectionery product’s taste. Slammers Starburst is made of low fat milk and juice. Other varieties include Milky Way and 3 Musketeers drinks, which are both based on the confectionery bars.

Bravo! Chief executive Roy Warren said: “We now have initial orders for our Starburst line of high quality, nutritious milk drinks from ten major retail grocery chains, representing 24 states with coverage in 3,053 stores nationwide.” In addition, convenience store chain distribution will cover all fifty states.