Cows flock to Brighton beach

A 14 strong herd of yellow and white cows took to Brighton beach in the UK to raise awareness of Arla’s latest BOB (best of both) branded milk. The newly launched milk is being sampled in Brighton over the next few weeks as part of an ongoing campaign which will ‘Paint the Town Yellow’ from bus stops to shopping aisles.

The farmer-owned dairy cooperative spent three years developing the technology to produce Arla BOB. It involves collecting some of the naturally occurring protein in milk and carefully adding more of it back into skimmed milk to deliver a taste and texture that is as good as semi-skimmed and fat-free3. In addition, with Arla’s unique PurFiltreTM process, it also lasts longer in the fridge.

The launch is part of Arla’s drive to support its farmer owners and become a leading household brand by adding value to its milk, through the development of innovative products, with a focus on the inherent naturalness of dairy.