Valio begins selling milk powders to China

Valio has started exporting lactose free milk powders meant for the consumer market in China, making its products the first lactose free milk powders on the market. Valio milk powders will be available from China’s leading online grocery stores.

“Compared to the rest of the world, people in China do not use milk products that much yet, but their usage is growing constantly. This also serves to increase awareness of lactose intolerance and its symptoms. Valio is a global pioneer in developing lactose-free products, and the demand for our expertise is growing in China”, says Kari Finska, senior vice president for Valio.

“Even though we are a new face in China’s highly competitive consumer market, the opportunities in China are significant.  At least 80% of the population is lactose intolerant.  Initially, the export amounts will be small compared to other Valio exports.”

The Chinese market is unusual. Online sales have a larger turnover than anywhere else in the world, and over 10% of retail sales are generated online.

“Imported groceries are a large part of online shopping, which only makes it natural to make our products available in that way”, explains Finska.

“Our Nordic origin has special significance as well. Chinese consumers value purity and safety in their groceries. The fact that our products are made from Finnish milk from farms that are owned by Finnish families speaks to the Chinese consumer.”