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DC Wexford rollout

Posted 19 August, 2004
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UK – Dairy Crest’s new Wexford cheese brand is set to be launched throughout the UK.

Wexford, a mild, creamy Irish Cheddar, is produced at the company’s Wexford creamery in the southeast of Ireland.

Dairy Crest put Wexford’s toe in the water with a launch in Sainsbury’s supermarkets earlier this year. It will now be listed in 370 Tesco stores at the end of August, with others expected to follow suit.

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Dairy Industries International