Dreyer’s completes Silhouette buyout

USA – Dreyer’s Grand Ice Cream has completed the purchase of Silhouette Brands.

Silhouette Brands is one of the largest and fastest growing frozen novelty companies in the US. It sells low fat and low carb ice cream snacks under its distinctive Skinny Cow and Skinny Carb brands. Based in New York City, the company was founded in 1994.

The acquisition adds a further branded offering to Dreyer’s already extensive range of ice creams and frozen desserts. Dreyer’s frozen dessert brands include Haagen-Dazs, Nestle Crunch and Starbucks.