UK – The Anchor butter brand has been given new packaging in an attempt to stay near the top of the butter, spreads and margarines market.

New 250g and 500g packs of Anchor Spreadable and Anchor Block Butter have new designs and aim to update the brand’s image.

Commenting on the news, Anchor brand manager Caroline Baker said: “Anchor is already a key brand within the butters and spreads market, holding an overall number three brand position and a current market value of