Arla’s export milk to China
Both branded UHT and Arla own label UHT white milk were first introduced in 2016 to the Chinese market in 1 litre Elopak Pure-Pak Sense Aseptic cartons with closure. The products are marketed as ‘100% original European import’ and quality milk from Germany, sold online via key retailers and also in some stores including Ikea as a six-pack gift box. Arla Foods has invested and installed three Elopak Pure-Pak Aseptic filling machines at its Pronsfeld site in Germany, partly for the filling of its export UHT milk. Products are filled and then transported to China for distribution.
The cartons were selected for robustness during long distance export. This is the first of these types of cartons in the Asian markets and the first gable top carton in the UHT milk market creating key differentiation for Arla and the own brand milk products, Elopak says.
There are two products, each with a different design, including whole milk and a range of fat contents. Arla Foods penetrated the market in China in 2016, and to date in 2017 volumes are increasing.