Danone claims back market leadership

Posted 5 April, 2004
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GERMANY – Yogurt and probiotic dairy drink specialist Danone claims to have regained the its place as the market leader in the fresh dairy production market in Germany during 2003.

The company’s bottom line shows a segment share of nearly 13% (without Aldi figures), according to market research agency Nielsen.

This equates to a gain in market share of 1.7% in Germany in just one year, much of which has been credited to the continuing success of the company’s probiotic drink Actimel. The product has also pulled sales up by 10% from 2002 to

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