UK – In response to the growing concern over obesity, Golden Vale Dairy has released a new milk made from a blend of semi-skimmed and skimmed milk.

It is positioning the milk as a “healthy living, low-fat alternative to semi-skimmed milk”, despite the difference in fat content being just over 1%.

The brand, Point 9, claims to taste just as good as semi-skimmed milk, but without the fat associated with normal semi-skimmed milk.

Despite the fact that Golden Vale has marketed the product as a tool in the fight against obesity and heart disease, there is no evidence that semi-skimmed milk is likely to contribute to these problems.