Philadelphia encourages consumers to savour the moment
Soft white cheese brand Philadelphia is wrapping up its product offering with a new packaging design.
The company will see new branding appear across its whole range. The new pack design aligns with its new ‘savour the moment’ equity positioning which focuses on variant differentiation and fresh ingredients.
The redesign will be supported by the ongoing savour the moment TV campaign.
David Cameron, brand manager for Philadelphia, comments, “Philadelphia is a favourite with consumers and has the highest number of both value and volume sales in the soft white cheese market.
“We believe that this eye-catching new design will help shoppers to locate our products on shelves and will really help inspire consumers to create delicious meals and moments with Philadelphia.”
