THE NETHERLANDS/GERMANY – The Dutch Dairy board has gone online with its ‘Frau Antje’ character, a woman model and cartoon character that is designed promote butter and cheese.

The character has already appeared on television, radio and in newsprint in The Netherlands and Germany, suggesting popular recipes involving cheese and butter and sponsoring events. The character has been used for over 40 years now.

The internet incarnation has proved very popular so far, with over 60,000 people visiting the website in the first six weeks of the campaign.

The internet has also proved a successful medium for Bavaria-based M