USA – Monsanto is suing Oakhurst Dairy, New England because it believes Oakhurst’s milk marketing campaign is misleading.

Oakhurst labels its milk with “Our Farmers’ Pledge: No Artificial Growth Hormones”, which Monsanto believes is deceptive and sullies its own products by insinuating that milk from untreated cows is better than milk from hormone-treated ones.

The suit aims to stop any advertising by Oakhurst that says it sells milk from untreated cows, and specifically the banner its products currently carry. Oakhurst only buys milk from farms that pledge in writing that they won’t use artificial hormones “On principle, it’s a question of free speech,” said Oakhurst president Stanley Bennett II. “The world seems a little bit discombobulated when somebody attempts to prohibit you from trying to do the right thing.”