Arla launches two new types of Yoggi Yalla

SWEDEN – Arla Foods has introduced new varieties of its Yoggi Yalla drinking yogurt.

The drink, produced at Brabrand Mejeri, was launched in 2001 and now has 73% market share in the country spearheading the rapidly growing market for drinking yogurt.

The new varieties are raspberry, pomegranate and guarana and mango and kombucha (a tea originally from China and Russia). Arla hopes that they will secure the products market leading position. “We know that consumers want new and interesting flavour combinations,” said product manager Madeleine G