CANADA – The British Columbia Dairy Foundation has launched a new web site to promote milk drinking among teenagers.

The site is based on the same concept as the foundation’s TV and poster campaign with the message: “Don’t take your body for granted. Drink milk.” The website features the option of creating your own 3D scenarios using the “head and feet characters” found in the new campaign for the foundation.

The main target group for the foundation’s marketing efforts is young adults. More information can be found at www.drinkmilk.ca.