Fairlife expands in US

Fairlife, Coca-Cola’s dairy brand, is increasing its overall production capabilities with the construction of a new 300,000 square foot production and distribution facility in Goodyear, Arizona, US. Fairlife currently produces multiple varieties of dairy-based beverages at its production plant in Coopersville, Michigan, and distributes the beverages to retailers in the US and Canada.

“I’m extremely proud that the demand for our milk has grown so much that we now need another manufacturing site. In choosing a new plant location, it is essential that the new facility be built in an area where dairy farms are willing and able to follow Fairlife’s responsible animal care and sustainable farming practices while producing the highest quality milk. Not only are there amazing dairy farmers in and around Goodyear, its location enables competitive domestic and international production,” said Tim Doelman, chief operating officer for Fairlife.

The new $200+ million (€177.4m) facility, which is slated to begin operation in the back half of 2020, will house production lines that will play a key role in meeting the growing demand for Fairlife. Working with the United Dairymen of Arizona (UDA) to source milk from numerous dairy farmers in Goodyear, the new Fairlife plant will enable increased production of all Fairlife products, including the different varieties of Fairlife ultra-filtered milk, Core Power, Fairlife YUP!, Fairlife smart snacks, and Fairlife nutrition plan.

The new facility will create more than 140 jobs locally.

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