Announcing World Milk Day and Enjoy Dairy 2019

This year’s World Milk Day takes place 29 May – June 2019.

Last year’s World Milk Day was a huge success, with 586 events taking place in 72 countries across 42 hours. The hashtag #WorldMilkDay reached 868 million impressions.

This year, the Global Dairy Platform is looking to break new records to celebrate the benefits that milk and dairy products bring. For 2019, the Enjoy Dairy Rally takes place 29-31 May, culminating with World Milk Day on Saturday, 1 June. The Enjoy Dairy Rally will be a global social media campaign promoting the nutrition, community and enjoyment benefits of dairy, tied together with the hashtags #WorldMilkDay and #EnjoyDairy

The Global Dairy Platform is encouraging people to run events to help celebrate World Milk Day, such as:

  • A physical fitness event fueled by dairy
  • A school kid trip to visit a dairy farm
  • A photo contest to select the most photogenic dairy cow
  • Donation of dairy products to a food bank
  • A project with nutritionists to share the important nutritional facts about milk and dairy products
  • A video with dairy farmers working on a development project
  • A meal featuring only dairy products

Register the events here

Follow the campaign on social media:

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