Beverages in Vietnam part of Fonterra/Coca-Cola linkup
Coca-Cola Vietnam Beverages has unveiled three new Nutriboost UHT milk products featuring Fonterra’s New Zealand dairy, as the company’s latest continued efforts in tapping into the consumers’ rising and diversified demands for nutrient-rich products in the modern life. The Nutriboost UHT milk range introduced in Vietnam are available in three varieties:
- Nutriboost KIDS – Morning Growth, Playtime, Good Night: providing children from three years old with optimal nutrients matching demands at three different periods of the day
- Nutriboost TO-GO – Platform – Stamina: adding oats and natural fibre, being designed to offer the body boundless energy
- Nutriboost BEAUTY – Fresh and Youthful Look: science-based formula skim milk, well-balanced and fortified with nutrients such as collagen and zinc.
These three milk products are the first project under the strategic alliance between Coca-Cola and Fonterra in the Southest Asia region, which aims to provide Vietnamese consumers with science-based formula, nutrient-rich milk products which are sourced from New Zealand and cater to the diversified nutritional demands of various consumer groups. The launch also re-affirms Coca-Cola’s commitment on becoming a total beverage company, by which the company can offer innovative products with proven sustainable health benefits to consumers.
The original milk-and-juice drink Nutriboost, launched since 2010, has been Coca-Cola’s contribution in the value-added product category. The expansion also taps into the rising consumer demand for diversified nutritional products.