Wensleydale Dairy Products launches new cheese brand

Wensleydale Dairy Products launches new cheese brand

The Yorkshire Creamery is making a ‘stand against the bland’ in a bid to champion exceptional quality and traditional recipes to make dairy products that ‘taste like they ought to’.

Launched by Wensleydale Dairy Products, the parent group of the Wensleydale Creamery, The Yorkshire Creamery shares the same values of using milk specially selected from local Yorkshire farms, investing in the sustainability of British farming and creating “delicious dairy products made with love and care”.

Rolling out regionally in major supermarkets from the beginning of October, The Yorkshire Creamery will be launching a selection of cheeses, with Yorkshire Butter following in early 2020.

The new range includes three cheeses, all available in 320g and 200g pack sizes:

  • Extra Mature Yorkshire Cheddar – distinctively strong and rugged and typically aged for 15 months
  • Yorkshire Red – distinctively nutty and typically aged for 10 months
  • Double Yorkshire – distinctively smooth and buttery, typically aged for 7 months

The launch of the new brand is part of Wensleydale Dairy Products’ ambitious growth plans and will also help to sustain rural farming in the local community. The business has pledged a £1m investment into The Yorkshire Creamery brand, including in-depth consumer and market research, new product development and marketing.

David Hartley, managing director of Wensleydale Dairy Products said: “Just like our much-loved Yorkshire Wensleydale cheeses, The Yorkshire Creamery is a range of good, honest, tasty, authentic products made with character and integrity.

“Ninety-nine per cent of British households buy cheese and more than half of total cheese sales are generated by Cheddar. It takes 10 litres of milk to make one kilogram of Cheddar, which is why the quality of the milk used is so important to the flavour.

“It tastes like it ought to and that makes every day eating just that little bit better. People don’t want to settle for mediocre lunches, dinners or snacks. They want food that tastes like it should, and which isn’t over-processed.

“We’ve listened to our consumers and know that they want much more than just great tasting products, they want to know farmers and animals have been treated well in the process and that’s what we are doing with The Yorkshire Creamery.”

The products will initially be available from selected Morrisons, Booths, Tesco, Asda and Co-op stores, as well as the Wensleydale Creamery Visitor Centre Cheese Shop in Hawes. For more information, please visit: https://yorkshirecreamery.co.uk/.

Products:

  • Extra Mature Yorkshire Cheddar 320g – RRP £4.00
  • Extra Mature Yorkshire Cheddar 200g – RRP £2.50
  • Yorkshire Red 320g – RRP £4.00
  • Yorkshire Red 200g – RRP £2.50
  • Double Yorkshire 320g – RRP £4.00
  • Double Yorkshire 200g – RRP £2.50

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