Somerdale sees record sales in US
Somerdale International’s US sales of British cheese are on course to reach the $25 million (€22.1m) mark for the year to the end of March 2020, up 17% year on year. The sales figures were boosted by a strong performance over the festive holiday fourth quarter period as US consumers continued to celebrate with British cheese, the company reports.
Somerdale’s sales now represent an estimated 25% of all UK cheese exports to the US, with around one-quarter being sold as part of the Somerdale family of brands. These include the ‘Westminster’ brand, which is set to add to its range with the launch at the Winter Fancy Food Show in San Francisco, California, of Westminster Gold Hill Cheddar, a sweet mature cheddar, aged for over 12 months. The entire Westminster range will also move to a smaller 5.3oz (150g) pack size in response to both customer and consumer demand.
Commenting on Somerdale’s plans to increase its presence in the US, director Alan Jenkins says, “The US is our most important international market and we are delighted to be seeing strong year on year growth as American consumers continue their love affair with British cheese.
“Of course these are currently turbulent times with tariffs, trade wars and political uncertainty giving rise to some short term headwinds but Somerdale remains positive about the prospects for further growth in the US market. We remain fully committed to reinforcing our position as the leading supplier of British cheese to the US market as demonstrated by our ongoing investment in our US sales and support team and launch at Winter Fancy Food of Westminster Gold Hill Cheddar.”