Tims Dairy launches new look for bio-live, lactose free yogurts
Tims Dairy has launched a brand refresh and a new name – ‘The Collection’ – for its range of lactose free bio-live Greek yogurts.
Lanched last year to celebrate Tims Dairy’s 70th year as a family business , the ‘London’ in the original yogurt collection name (The London Collection) referred to the company’s roots back in 1949 (when it first started in Warren Street in the West End) and the exotic flavours and spices then being shipped into the London Docks.
The Collection’s rebranding is part of an overall brand refresh conducted with London Agency Wonderland. The flavours of the 150g single serve luxury Greek yogurt include: Mango & Turmeric, Rhubarb & Rose and Chocolate & Orange Marmalade.
Tims Dairy has also partnered with youth homeless charity Depaul UK on The Collection, to help young people have safe places to stay. The company plans to build on joint activities with Depaul UK in the near future, for instance the Depaul Dusk Walk which aims to reinforce the reality of living on the streets.
The rebranding of Tims Dairy’s bio live yogurts allows the brand to promote positive and important messages to consumers about gut health and immunity support, in the wake of the coronavirus.
In addition, the packaging for The Collection is fully recyclable.
For more information, visit: www.timsdairy.co.uk/retail-range/the-collection.