British athletes unite for milk

The Milk Marketing Forum in the UK is starting is another burst of advertising for the ‘make mine Milk’ campaign. British sports stars have come together to form Team Milk, whose aim is to educate the nation about the health benefits of consuming low fat milk. As the latest faces to front the campaign, sporting legend Denise Lewis, amputee sprinter and long jumper Stefanie Reid, and cyclist Ed Clancy MBE will all don the famous milk moustache. Completing the team, are up-and-coming freestyle swimmer Jazmin Carlin and current Commonwealth and European 110 metre hurdle champion Andy Turner.

The team can be seen on dairy industry vehicles, while advertising on poster sites around the UK and the sides of over 2,300 double-decker buses begins today. Their goal is to highlight the health benefits of consuming milk that is low in fat and high in nutrients to the British public.

Sandy Wilkie, chairman of the Milk Marketing Forum, is pleased at the progress the campaign has made over the past 16 months. He says: “Milk has always had positive associations with sport and is an important part of many athletes’ diets. It is natural that after so many high-profile celebrity faces, we add some of the country’s top athletes to the roster of stars that have supported the campaign.”

The make mine Milk campaign was created by the Milk Marketing Forum, a consortium of leading dairy companies comprised of Arla Foods UK, Dairy Crest Limited, First Milk, Milk Link and Robert Wiseman Dairies. Ssupport is provided by Dairy UK and The Dairy Council. Of the