DMK video wins at film festival
Germany’s largest dairy co-operative, Deutsche Milchkontor (DMK), is undergoing a conversion process (Vision 2030) to adapt to the changing needs of consumers. As part of the rollout of this image, DMK is also consciously usinf the voice of the workforce. In an accompanying film, the company relied on real actors, be it employees, customers or other stakeholders.
This film about the challenges and motivation of DMK has now been awarded a “Golden Victoria” at the 29th International Business Film Festival in Vienna.
The DMK contribution, “Hallo 2030,” won in the Event Films category. The jury included the roadshow, which is part of the roll-out of the film through more than 20 DMK locations with a “watch box” and the communication strategy considerations, behind it in the evaluation.
“Above all we rely on a coordinated information policy. We teased ‘Vision 2030’ through various internal channels, involved and prepared the managers. But the roll-out is also about getting the broad workforce enthusiastic about the topic. The dairy industry cannot ignore the fundamental changes in society,” explains Oliver Bartelt, head of communication, DMK Group.
“Communication as a driver of our realignment has practically moved from the pit lane to the pole position. Our accompanying regular employee survey proves this very impressively. I am pleased with this confirmation and I am proud that my communication team and our partners at deepblue networks and Brickbeach as film production were rewarded for this effort with this great award.”
At this year’s International Business Film Days, almost 350 entries were seen in 26 categories, coming from Germany, Austria, Liechtenstein, Switzerland, South Tyrol and Luxembourg.
Gold was awarded to 28 films, including the DMK contribution. Other winners and silver winners in other categories included Sonova, Audi, Duracell, Drägerwerk, Fraunhofer, VW, Lamborghini, ZDF and Daimler.
The International Economic Film Days are the oldest festival for commercial films in the German-speaking area.